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Kamis, 11 Desember 2025

Why Indonesians Love Coffee So Much?

    Coffee is more than just a drink in Indonesia
it is a lifestyle, a tradition, and even a cultural identity. From small street stalls to modern specialty cafés, Indonesians always seem to find a reason to enjoy a cup of coffee. But why is coffee so deeply rooted in everyday life?

Indonesia Is One of the World’s Top Coffee Producers

Indonesia’s love for coffee naturally begins with its own land. The country is the fourth-largest coffee producer in the world, supplying both Arabica and Robusta beans (International Coffee Organization, 2022). Regions such as Sumatra, Java, Aceh Gayo, Toraja, and Bali Kintamani are internationally recognized for their unique flavor profiles.

Because coffee is grown locally, Indonesians have long been familiar with its taste, aroma, and traditions. Coffee is not an imported luxury—it is a product of the nation’s soil, culture, and history. In fact, Indonesia’s coffee history dates back to the Dutch colonial era, when Java became one of the world’s earliest major coffee exporters (van der Eng, 1996).

Coffee as a Social Connector

In Indonesia, drinking coffee is rarely just about the beverage. It is about people.

Coffee time means:

  • catching up with friends at a warung kopi,
  • chatting after work,
  • holding informal meetings,
  • discussing business deals,
  • or simply sharing stories.

Sociologists call this a “third place”—a space outside home and workplace where people meet and build community (Oldenburg, 1999). For many Indonesians, the warung kopi or café functions exactly this way. Even serious decisions, negotiations, or creative brainstorming often happen over a cup of black coffee or “kopi susu.”

Coffee as a Daily Ritual

For many, coffee is not optional—it is a daily ritual. Some cannot start their morning without a cup. Others enjoy their afternoon break or late-night relaxation with warm coffee. Traditional drinks like kopi tubruk, where coffee grounds are mixed directly with hot water, have become comfort drinks passed down through generations.

The familiar bitterness, the warm aroma, and the slow sipping process create a sense of comfort and grounding. Psychologists note that rituals like these help reduce stress and increase feelings of stability in daily life (Norton & Gino, 2014).

The Rise of Modern Coffee Culture

Indonesia’s coffee culture has expanded rapidly, especially among Gen Z and millennials. Modern cafés are not just places to drink coffee—they are aesthetic spaces designed for:

  • studying,
  • working remotely,
  • photoshoots,
  • social media content,
  • and lifestyle expression.

Platforms like Instagram and TikTok have amplified this trend, making café-hopping popular among young Indonesians. This aligns with global trends where coffee shops function as lifestyle hubs rather than simple drink stations (Sörensson & Dalborg, 2017).

Meanwhile, the rise of specialty coffee has taught people to appreciate coffee notes, origins, and brewing methods. Terms like latte art, V60, cold brew, and single origin are now part of everyday conversations among young coffee lovers.

A Symbol of Togetherness

At its core, Indonesia’s love for coffee is about connection connection to culture, to history, to community, and to oneself. Coffee brings people together across age groups, backgrounds, and regions. Whether enjoyed in a humble roadside stall or an elegant café, coffee symbolizes warmth, conversation, and shared experience.

In the end, Indonesians do not just love coffee for its taste. They love:

  • the tradition surrounding it,
  • the social bonds it creates,
  • the comfort it offers,
  • and the modern lifestyle that has grown with it.

Coffee in Indonesia is not just a drink it is a symbol of togetherness.

References

  • International Coffee Organization. (2022). World Coffee Production Report.
  • Norton, M. I., & Gino, F. (2014). Rituals and the power of beliefs. Journal of Experimental Psychology.
  • Oldenburg, R. (1999). The Great Good Place.
  • Sörensson, A., & Dalborg, C. (2017). Coffee shops and lifestyle culture. International Journal of Hospitality & Tourism.
  • van der Eng, P. (1996). The evolution of coffee production in Indonesia. Journal of Southeast Asian Studies.

 

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